Retail Environments - Winners Book 2011

The Flagship Store Powered
by Reebok: Branded LED Lighting:
New Meadowlands Stadium East Rutherford, N.J.

Photographer: Mark steele Photographer, columbus, Oh

To transform a 9,600-square-foot store from one geared toward new York giants fans to one geared toward new York Jets fans in three hours, lighting becomes the star of the Flagship store Powered by reebok. Floor-to-ceiling white-striped bands simulate the emotional highs and lows of a football game, defining the space, lighting the store, and changing the brands from Jets to giants and back again. Team specific ceiling colors of blue and green are painted with hidden LeD lighting fixtures. The overall effect is to amplify the teams’ branded colors and emit a powerful glow to attract game-day crowds.

Architect: cg architecture, columbus, Oh
Design: chute gerdeman, columbus, Oh
Epoxy Floor Paint: The sherwin-Williams co., cleveland, Oh
Flooring: retroplate system, Provo, UT

General Contractor: shawmut, Boston, Ma in-Store Graphics: cg retailOne, atlanta, ga Laminates: Formica, cincinnati, Oh Lighting Technology: X-nth, Maitland, FL Millwork: environments, Minnetonka, Mn Millwork/Vince Lombardi Trophy: storyland studios, Lake elsinore, ca Paint: The sherwin-Williams co., cleveland, Oh Retailer: Delaware north companies, Buffalo, n Y Store Fixtures: OPTO international inc., Wheeling, iL Visuals: seven continents, Toronto, canada Wall Base: Johnsonite, chagrin Falls, Oh