10 Tips for Effective Use of
our Retail Environments Network
By Jo Rossman, A.R.E.
A.R.E.’s LinkedIn group, the Retail Environments
Network, is a tremendous networking vehicle.
Here are 10 tips on getting the most out of it:
1 PARTICIPATE! Commenting on industry issues is a great way to position yourself as an expert.
2 CREATE A COMPANY PROFILE, BUT JOIN THE GROUP AS AN INDIVIDUAL. Discussions at on-site events are between individuals, not entities. The
same is true for online forums. It just doesn’t feel comfortable conversing
with ABC Company.
3 IDENTIF Y YOURSELF. At the very least, make your title and company (or your expertise and the fact that you’re looking for opportunities)
visible in your LinkedIn profile. This is what appears with your name
when you post comments. Be friendly.
4 USE A RECOGNIZABLE PHOTO FOR YOUR PROFILE PICTURE AND MAKE IT VISIBLE TO YOUR NE T WORK. To those of us who carefully guard our
privacy, this can be a tall order, but people want to see who’s talking.
Faceless comments are a little unnerving. Several people have come up
to me recently at industry events and introduced themselves by saying
they recognized me from my picture.
5 INITIATE THOUGHT-PROVOKING DIALOG BY POSING QUESTIONS ABOUT INDUS TRY ISSUES. For instance, when posting a news item, you can pose
a question and then attach a link. Remember that whatever you write in
the top field appears in bold in digests and online, so save details for the
additional field that appears.
6 TRY TO MAKE YOUR POSTINGS INDUSTRY-FOCUSED. Our audience is time-starved. They appreciate having their information filtered. Don’t
post something geared to a consumer audience or to a generic business
audience unless it has relevance to the retail environments industry;
if it does, start with a question or comment about that relevant point.
7 AVOID SELF-SERVING POSTS. If your post bears resemblance to an ad, we’ll delete it. While we don’t want our audience bothered with unwanted
solicitations, we do want them to receive needed info.
8 DO RESPOND TO REQUES TS FOR INFORMATION. Has someone asked for firms with expertise in an area in which yours excels? Go ahead and give
factual qualifications and invite the person to contact you.
9 IF YOU NEED INFO, ASK. What better resource than thousands of people from all over the world who work in retail design, store fixturing, visual
merchandising, and related industries?
Blogs to Watch
To Get More Products into More Hands, Google
Will Open its Own Stores by the End of the Year
by Seth Weintraub, 9to5Google
—Mike Goefft, executive director strategic partnerships, Doremus,
says: “Google needs to create an experience that’s true to their
brand, not a variation on an Apple store.”
Gatsby Goes Shopping at the Amazon Store
by John Wilkins
Wilkins examines the 1920s shift from catalog shopping to chain
stores, exploring the parallels today: “There are tremendous changes
that are transforming the basic economic assumptions behind investment. This is either really scary or really exciting. We’re banking on
The Many Ways LED Light Fixtures Improve Your
Store Lighting Design by Pete Miller
What if Retail is Wrong? by Doug Stephens
The entire concept of “retailing” is predicated on retailers selling
things that manufacturers make. Could consumers create their own
Retail Marketing Trends for 2013 by BlueHive
Are you adding technology to the retail experience?
Lord & Taylor Spring windows, New York
in Retail Design Blog by Artica
VIDEO: Aéropostale Long Island:
It’s all in the local details
From bare bones to stocked shelves, watch as this award-winning, Long Island, N. Y., Aéropostale store comes to life. Not
to be missed are the local touch points, such as fixtures made
of reclaimed Coney Island Boardwalk lumber and fitting rooms
decked out in murals of New York neighborhoods. Aéropostale
took home two special element awards for wall treatments and
in-store communications from A.R.E.’s Design Awards in April.
Featured A.R.E. members: GH+A (design) and Coloredge (wall